Blog posts tagged in Branding
05
Dec
1
Marketing and Branding your Company
Marketing and Branding your Company
During my tenure at Apple Computer planning the build of Macintosh there was a lot of discussion of why we had the ‘Rainbow’ logo. Graphic designer, Rob Janoof under the instruction of Steve Jobs was asked to come up with the new logo. We knew that this logo was going to be expensive to make due to the multiple colors used.
The “bite” in the apple was implemented so that it would represent an apple and not another fruit. This also was a play on words for the technical term byte versus bite, since after all we were a technology company....
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I'm hungryReading this made me hungry. I want to take a bite out of an Apple now.
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