Blog posts tagged in Marketing
05
Dec
1
Marketing and Branding your Company
Marketing and Branding your Company
During my tenure at Apple Computer planning the build of Macintosh there was a lot of discussion of why we had the ‘Rainbow’ logo. Graphic designer, Rob Janoof under the instruction of Steve Jobs was asked to come up with the new logo. We knew that this logo was going to be expensive to make due to the multiple colors used.
The “bite” in the apple was implemented so that it would represent an apple and not another fruit. This also was a play on words for the technical term byte versus bite, since after all we were a technology company....
Continue reading
Recent comment in this post
-
Show all comments
-
I'm hungryReading this made me hungry. I want to take a bite out of an Apple now.
Upcoming Book
Inspirational stories from amazing women that beat all odds to achieve success by stepping up to leadership roles, combating fear by taking risks, and....
Strategies for Business
If I Only Knew Consulting has the experience and knowledge to take you through the step by step processes to make you and your business successful. We will work with and guide you through the necessary processes and hands on training that will help ensure your success...
Business Success Training
To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they'll turn on their computers or open their doors and start making money - only to find that...